DON'T MISS!
"Behavioral KPIs to Win in Rapidly Changing Categories - From Impossible to Beyond"
Wednesday, 6 November 2019 9:50am - 10:20am
How do you pivot as a consumer product company in rapidly changing categories? For example, the Plant-Based revolution is dramatically shaking up the burger category. The Impossible Burger and Beyond Beef Burger introductions are aligning with new consumer desires for plant-based healthy and environmentally conscious alternatives that taste authentic. Using the plant-based burger category as a case to study, this session will focus on how to use behavioral KPIs for building strategies to respond to market change.