Transformative ideas to inspire products and brands.
Navigating Brand Expansion: Following Your Sensory Fingerprint
Event: Tuesday, May 21, 2024 2pm ET (11am PT)InsightsNowHow do you extend your brand into new categories successfully? The first step is to...
Moments that Matter – Selecting Moment
Connecting the Dots Between Usage and Product Selection To create product experiences people love, you must understand their behaviors and...
Master Your Sensory Brand Fingerprint
Event: Thursday, April 18, 2024 2pm ET (11am PT)InsightsNowA strong sensory brand fingerprint is critical to long term success of a brand and...
Highlights from Quirk’s Chicago – The Chocolate Challenge
At Quirk's Chicago, the Chocolate Challenge was a hands-on introduction to a reinvention of competitive benchmarking with appealing samples.
Building Choice into Product Research to Sharpen Decisions
Part 2: Series into Creating Product Experiences that People Love Event: Thursday, March 21, 2024 2pm ET (11am PT)InsightsNow It takes...
Crafting Consumer Success Through the Power of “Inspire. Innovate. Win.”
In the ever-evolving landscape of consumer goods, success isn’t just about products—it’s about experiences. We’ve woven this truth into our...
March 26-27 The Quirk’s Event – Chicago
InsightsNow is excited to be at Quirk's Chicago again this year - to renewing friendships and making new connections! We've been busy...
Winning the Use Moment
How in-context behavioral and sensory insights inspire winning innovations Event: Recorded February 22, 2024 InsightsNowInsightsNowLet's go...
Moments that Matter – Product Usage
How to Craft Winning Product Usage Experiences In the ever-evolving realm of consumer behavior, relying on traditional demographic-based...